The doctrine of Cultural Tourism has blended the Balinese culture with the development of tourism in Bali. Balinese culture is a heritage that must be safeguarded, since then this island becomes the tourist destination where nearly a half million of tourist come and Balinese culture become a capital that we should profit from. Well management of all those cultural profits certainly will build the better Bali in the future. The management of the Balinese culture firstly can be done through the awareness of the potential labors in Bali that has a distinctive marker towards custom, art, and the potential land.
The Balinese custom becomes the brand image of Balinese cultural tourism. It is inspired by the Balinese culture which its source is in Hindu religion. The characteristic of the Balinese mentality tend to always avoids conflict shows that Balinese is wise and aiming to satisfy all of parties. It makes Bali becomes a peaceful island with the hospitable people and harmonious environment that is very attractive for many visitors. Balinese people are sociable in the everyday live such as in managing the social live in range of village there is Desa Adat, the smaller scope there is Banjar, in managing irrigation system for agricultural there is the watershed societies which called Subak, and many others. This custom is the base of Balinese uniqueness which keeps the Bali’s Balinese-ness, so we have to keep the custom abides.
So are the art businesses become very potential in Bali, it has the power of the Balinese culture as well as high value. Arts including music, dance, fine arts, etc. in Bali have grown and will continue to grow as labor opens up further. The art and craft industry which produce paintings, silver, wood carvings, accessories, and furniture becomes the major growth industries in Bali. Besides, the Balinese dance becomes a popular show among the tourism objects in Bali or other countries abroad that will make the Balinese dancers have a bigger opportunity to conserve the Balinese culture as well as to get profit from it. So, it is important to concern about the arts of Bali which has a value to be commercialized and promoted.
The Balinese landscape is also inviting which becomes a popular tourist destination nowadays. It will come to recognition that this land is a big touristic capital that has to be saved and preserved. Tourism objects, tourism organization, etc. would not work if there are no tourist came to Bali, since 20 percent of the working populations in Bali are supported by tourism. Tourism, however, result in the increasing of resorts, hotels, and restaurants, we have to prevent this escalation changes the harmonious Bali island to an Island of concrete. Village tourism which is advanced by the Governor of Bali such as Penglipuran (Bangli), Tenganan (Karangasem), Cekingan (Gianyar), Jatiluwih (Tabanan), etc. are an example of the consciousness of the land’s potentiality. Agriculture which is the major industry in Bali also led to an increasing sense of Balinese beauty and a development of other labor such as opening many job opportunities such as guiding, giving a non scholastic course of planting paddy, renting transportation for the visitors, etc. A great awareness of Balinese landmark will attract tourist back to Bali, ensuring a better future for Bali.
In conclusion, we have to aware to the potential labors that have a strong relation with the culture and tourism in Bali to create a better future of Bali. Considering the Balinese custom which becomes the brand image of Balinese cultural tourism will able to keep our sacred cultures as long as attract much more visitors come to Bali. Also if we concern about arts of Bali which has a value to be commercialized and promoted on the international tourist market, it will open up the labor in Bali and being the affinity to the tourist. A great awareness of the Balinese landmark will attract tourists come to Bali, ensuring a better future for Bali. If we wonder a better future for Bali, we have to aware of the potential labors in Bali that has a distinctive marker towards custom, art, and the potential land.
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| Desa Penglipuran, Bangli |
